Rural marketing / (Record no. 74981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01325cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17468580 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190314133007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120313s2012 ii a bs 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012337056 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131760352 |
| 025 ## - OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-2012-337056; 80-90 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IN-NdUBS) 2012337056 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Library of Congress -- New Delhi Overseas Office |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Pearson Education |
| Transcribing agency | SGVU |
| Modifying agency | SGVU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lcode |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 381.0954 KAP R |
| Item number | book |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.0954 KAP R |
| Item number | book |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap, Pradeep. |
| 9 (RLIN) | 6895 |
| 245 10 - TITLE STATEMENT | |
| Title | Rural marketing / |
| Statement of responsibility, etc. | Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 301 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Accompanied by: 1 CD-ROM containing video cases amd data tables. |
| 500 ## - GENERAL NOTE | |
| General note | Includes statistical tables. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 293-295) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing |
| Geographic subdivision | India. |
| 9 (RLIN) | 7470 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| Geographic subdivision | India. |
| 9 (RLIN) | 7471 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural industries |
| Geographic subdivision | India. |
| 9 (RLIN) | 7472 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origode |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 2ed |
| Call number prefix | 381.0954 KAP R |
| Suppress in OPAC | DE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Suresh Gyan Vihar University Library | Suresh Gyan Vihar University Library | 14/03/2019 | savera Books New Delhi | 450.00 | 381.0954 KAP R | J305 | 14/03/2019 | 450.00 | 14/03/2019 | Books | DE |
