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Rural marketing /

Kashyap, Pradeep.

Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. - 2nd ed. - Delhi : Pearson Education, 2012. - xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Accompanied by: 1 CD-ROM containing video cases amd data tables. Includes statistical tables.

Includes bibliographical references (p. 293-295) and indexes.

ISBN: 9788131760352

Source: Library of Congress -- New Delhi Overseas Office

LCCN: 2012337056

Subjects--Topical Terms:
Small business marketing--India.
Target marketing--India.
Rural industries--India.

LC Class. No.: 381.0954 KAP R / book

Dewey Class. No.: 381.0954 KAP R / book

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