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1.
Global marketing / Warren J. Keegan, Mark C. Green. by Series: Marketing
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2005
Availability: Items available for loan: Suresh Gyan Vihar University Library (1)Call number: 658.84 KEW G.

2.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by Series: Marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education, 2011
Online access:
Availability: Items available for loan: Suresh Gyan Vihar University Library (1)Call number: 658.84 USJ M..

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