Contemporary direct & interactive marketing / (Record no. 75256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02117cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15575001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190319145036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090105s2010 njuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008055856 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136086101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730997 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn268788846 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Pearson Education |
| Transcribing agency | SGVU |
| Modifying agency | SGVU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.872 SPL C. |
| Item number | book |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 SPL C. |
| Edition number | 22 |
| Item number | book |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Spiller, Lisa. |
| 9 (RLIN) | 8012 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary direct & interactive marketing / |
| Statement of responsibility, etc. | Lisa D. Spiller, Martin Baier. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Contemporary direct and interactive marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 477 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Management |
| 9 (RLIN) | 7324 |
| 500 ## - GENERAL NOTE | |
| General note | Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | DE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 8013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baier, Martin. |
| 9 (RLIN) | 8014 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Spiller, Lisa. |
| Title of a work | Contemporary direct marketing. |
| 9 (RLIN) | 8015 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 2nd.ed. |
| Call number prefix | 658.872 SPL C. |
| Suppress in OPAC | DE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Suresh Gyan Vihar University Library | Suresh Gyan Vihar University Library | 19/03/2019 | savera Books New Delhi | 555.00 | 658.872 SPL C. | J220 | 19/03/2019 | 555.00 | 19/03/2019 | Books | DE |
