Contemporary direct & interactive marketing / (Record no. 75256)

MARC details
000 -LEADER
fixed length control field 02117cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15575001
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190319145036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090105s2010 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008055856
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136086101
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131730997
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn268788846
040 ## - CATALOGING SOURCE
Original cataloging agency Pearson Education
Transcribing agency SGVU
Modifying agency SGVU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.872 SPL C.
Item number book
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 SPL C.
Edition number 22
Item number book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Spiller, Lisa.
9 (RLIN) 8012
245 10 - TITLE STATEMENT
Title Contemporary direct & interactive marketing /
Statement of responsibility, etc. Lisa D. Spiller, Martin Baier.
246 3# - VARYING FORM OF TITLE
Title proper/short title Contemporary direct and interactive marketing
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 477 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Management
9 (RLIN) 7324
500 ## - GENERAL NOTE
General note Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors.
521 ## - TARGET AUDIENCE NOTE
Target audience note DE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
9 (RLIN) 8013
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baier, Martin.
9 (RLIN) 8014
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spiller, Lisa.
Title of a work Contemporary direct marketing.
9 (RLIN) 8015
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 2nd.ed.
Call number prefix 658.872 SPL C.
Suppress in OPAC DE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Suresh Gyan Vihar University Library Suresh Gyan Vihar University Library 19/03/2019 savera Books New Delhi 555.00   658.872 SPL C. J220 19/03/2019 555.00 19/03/2019 Books DE


House of Wisdom: Central Library
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Contact – Dr. Pramod Singh, Chief Librarian
Contact – 9413326520
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