E-business & e-commerce management Dave Chaffey.
Material type:
TextSeries: ManagementPublication details: New Delhi Pearson Education Pearson 2012.Edition: 3rd. edDescription: 663p PB 27 cmISBN: - 9780273752011 (pbk.)
- 9788131725184
- E-business and e-commerce management
- 658.872 CHD E. 22 book
- 658.872 CHD E. book
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
Suresh Gyan Vihar University Library | 658.872 CHD E. (Browse shelf(Opens below)) | Available | DE | J228 |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
DE
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