MARKETING RESEARCH AND CONSUMER BEHAVIOUR (Record no. 89827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250530102102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250530b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125914761 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SGVU LIBRARY |
| Modifying agency | SGVU LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 SUS M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUMATHI S |
| 9 (RLIN) | 38789 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH AND CONSUMER BEHAVIOUR |
| Medium | ENGLISH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NOIDA |
| Name of publisher, distributor, etc. | VIKAS PUBLISHING HOUSE PVT. LTD |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 761P |
| Other physical details | 22CM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| Chronological subdivision | C16184 |
| 9 (RLIN) | 38790 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SARAVANAVEL P |
| 9 (RLIN) | 38791 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Call number prefix | 658.83 SUS M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Suresh Gyan Vihar University Library | Suresh Gyan Vihar University Library | 30/05/2025 | 525.00 | 658.83 SUS M | C16184 | 30/05/2025 | 525.00 | 30/05/2025 | Books |
