Case studies in marketing management (Record no. 75216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190319113154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190319b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131761397 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Pearson Education |
| Transcribing agency | SGVU |
| Modifying agency | SGVU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 KUS C. |
| Item number | book |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KUS C. |
| Item number | book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh Ed. |
| 9 (RLIN) | 7936 |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing management |
| Statement of responsibility, etc. | S Ramesh Kumar Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 378p |
| Other physical details | PB |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing |
| 9 (RLIN) | 6896 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | DE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | DE |
| Geographic subdivision | DE |
| 9 (RLIN) | 7937 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Call number prefix | 658.8 KUS C. |
| Suppress in OPAC | DE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Suresh Gyan Vihar University Library | Suresh Gyan Vihar University Library | 19/03/2019 | savera Books New Delhi | 450.00 | 658.8 KUS C. | J214 | 19/03/2019 | 450.00 | 19/03/2019 | Books | DE |
