Marketing across cultures /
Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - New Delhi Pearson Education, 2011. - xvi, 479 p. : ill. ; 25 cm. - Marketing .
Includes bibliographical references and index.
DE
9780273713913 (pbk.) 9788131763384
2008038953
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
658.84 USJ M. / book
658.84 USJ M. / book
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - New Delhi Pearson Education, 2011. - xvi, 479 p. : ill. ; 25 cm. - Marketing .
Includes bibliographical references and index.
DE
9780273713913 (pbk.) 9788131763384
2008038953
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
658.84 USJ M. / book
658.84 USJ M. / book
