| 000 | 01294cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c75313 _d75313 |
||
| 001 | 15438896 | ||
| 003 | OSt | ||
| 005 | 20190325150705.0 | ||
| 008 | 080904s2009 enka b 001 0 eng | ||
| 010 | _a 2008038953 | ||
| 020 | _a9780273713913 (pbk.) | ||
| 020 | _a9788131763384 | ||
| 035 | _a(OCoLC)ocn245596472 | ||
| 040 |
_aPearson Education _cSGVU _dSGVU |
||
| 050 | 0 | 0 |
_a658.84 USJ M. _bbook |
| 082 | 0 | 0 |
_a658.84 USJ M. _222 _bbook |
| 100 | 1 |
_aUsunier, Jean-Claude. _98151 |
|
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier, Julie Anne Lee. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _bPearson Education, _c2011. |
||
| 300 |
_axvi, 479 p. : _bill. ; _c25 cm. |
||
| 440 |
_aMarketing _96896 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aDE | ||
| 650 | 0 |
_aExport marketing _xSocial aspects. _98152 |
|
| 650 | 0 |
_aInternational business enterprises _xSocial aspects. _98153 |
|
| 650 | 0 |
_aIntercultural communication. _98154 |
|
| 700 | 1 |
_aLee, Julie Anne. _98155 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0827/2008038953.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOKS _e5th. ed. _k658.84 USJ M. _nDE |
||