000 | 01653cam a22003254a 4500 | ||
---|---|---|---|
999 |
_c75224 _d75224 |
||
001 | 16665224 | ||
003 | OSt | ||
005 | 20190319120141.0 | ||
008 | 110224s2011 enkab b 001 0 eng | ||
010 | _a 2011007808 | ||
016 | 7 |
_a015757583 _2Uk |
|
020 | _a9780273752011 (pbk.) | ||
020 | _a9788131725184 | ||
035 | _a(OCoLC)ocn704121225 | ||
040 |
_aPearson Education _cSGVU _dSGVU |
||
042 | _apcc | ||
050 | 0 | 0 |
_a658.872 CHD E. _bbook |
082 | 0 | 0 |
_a658.872 CHD E. _222 _bbook |
100 | 1 |
_aChaffey, Dave, _d1963- _97949 |
|
245 | 1 | 0 |
_aE-business & e-commerce management _cDave Chaffey. |
246 | 3 | _aE-business and e-commerce management | |
250 | _a3rd. ed. | ||
260 |
_aNew Delhi _aPearson Education _bPearson _c2012. |
||
300 |
_a663p _bPB _c27 cm. |
||
440 |
_aManagement _97324 |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. | |
521 | _aDE | ||
650 | 0 |
_aElectronic commerce. _97950 |
|
650 | 0 |
_aBusiness enterprises _xComputer networks. _96033 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBOOKS _e3rd.ed. _k658.872 CHD E. _nDE |