000 01653cam a22003254a 4500
999 _c75224
_d75224
001 16665224
003 OSt
005 20190319120141.0
008 110224s2011 enkab b 001 0 eng
010 _a 2011007808
016 7 _a015757583
_2Uk
020 _a9780273752011 (pbk.)
020 _a9788131725184
035 _a(OCoLC)ocn704121225
040 _aPearson Education
_cSGVU
_dSGVU
042 _apcc
050 0 0 _a658.872 CHD E.
_bbook
082 0 0 _a658.872 CHD E.
_222
_bbook
100 1 _aChaffey, Dave,
_d1963-
_97949
245 1 0 _aE-business & e-commerce management
_cDave Chaffey.
246 3 _aE-business and e-commerce management
250 _a3rd. ed.
260 _aNew Delhi
_aPearson Education
_bPearson
_c2012.
300 _a663p
_bPB
_c27 cm.
440 _aManagement
_97324
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
521 _aDE
650 0 _aElectronic commerce.
_97950
650 0 _aBusiness enterprises
_xComputer networks.
_96033
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOKS
_e3rd.ed.
_k658.872 CHD E.
_nDE