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020 _z9783834902870
_a9788177226706
035 _a(WaSeSS)ssj0000320225
040 _aBiztantra
_cSGVU
_dSGVU
050 1 4 _a658.87 SRS S
_bbook
082 0 4 _a658.87 SRS S
_bbook
100 1 _aSrinivasan, Srini R.
_97323
245 1 0 _aStrategic retail Management
_cSrini R Srinivasan
250 _a1st ed.
260 _aNew Delhi
_bBiztantra
_c2010
300 _a364p
_bPB
440 _amanagement
_97324
504 _aIncludes bibliographical references (p. 337-361) and index.
520 8 _aAnnotation
_bThis book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
521 _aDe
650 0 _aEconomics.
_97325
650 0 _aMarketing.
_97326
700 1 _aMorschett, Dirk.
_97327
700 1 _aSchramm-Klein, Hanna.
_97328
710 2 _aSpringer-Verlag.
_95526
740 0 _aSpringerLink ebooks - Business and Economics (2007)
856 4 0 _zView online via SpringerLink ebooks - Business and Economics (2007)
_uhttps://virtual.anu.edu.au/login/?url=https://link.springer.com/openurl?genre=book&isbn=978-3-8349-0287-0
942 _2ddc
_cBOOKS
_k658.87 SRS S
_nDE