TY  - BOOK
AU  - IGNOU
TI  - Services Marketing Mix Marketing of Services
SN  - 8126612630
AV  - 658 IGN S 
U1  - 658 IGN S 
PY  - 2008///
CY  - New Delhi
PB  - Indira Gandhi National Open University
KW  - Services Marketing Mix
KW  - India
ER  -