ICFAI <br/><br/>
Marketing Communications Work Book 
By ICFAI 
 - Hydarabad  ICFAI.  2004 
 - 299 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-314-0284-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management