ICFAI <br/><br/>
Marketing Communication 
By ICFAI 
 - Hydarabad  ICFAI  2006 
 - 370 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-7881-989-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management