TY  - BOOK
AU  - Ramaswamy,V.S & S Nimakumari
AU  - V S Ramaswamy 
TI  - Marketing management
SN  - 9780230637290
AV  - 658.54 
U1  - 658.54 22
PY  - 2005///
CY  - New delhi 
PB  - Macmillan Publishers Indian Ltd
KW  - Marketing managment
KW  - Management  Marketing management
KW  - Management
N1  - www.macmillanbooksupport.com/ramaswamy; Book
N2  - ISBM Management
ER  -