Rud, O P <br/><br/>
Data Mining Modeling Data for Marketing Risk and CRM 
by O P Rud 
 -  John Wiley  2003 
<br/><br/> Engineering 
<br/><br/><label>ISBN: </label>8126504412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer & IT