TY  - BOOK
AU  - Ariely Dan
TI  - The Upside of Irrationality : The Unexpected Benefits Of Defying Logic At Work And At Home 
SN  - 9780007354788
U1  - 153.4 ARD T. 
PY  - 2011///
CY  - London
PB  - HarperCollins
KW  - Cognition (Knowledge)
KW  - FA15376
ER  -