TY  - BOOK
AU  - IGNOU
TI  - UNDERSTANDINGTHE RURAL CONSUMER RURAL MARKETS
SN  - 8126608358
AV  - 658 IGN U 
U1  - 658 IGN U 
PY  - 2011///
CY  - NEW DELHI
PB  - IGNOU
KW  - UNDERSTANDINGTHE RURAL CONSUMER
KW  - INDIA
ER  -