TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie Anne
TI  - Marketing across cultures
SN  - 9780273713913 (pbk.)
AV  - 658.84 USJ M. book
U1  - 658.84 USJ M. 22
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and index; DE
UR  - http://www.loc.gov/catdir/toc/ecip0827/2008038953.html
ER  -