TY  - BOOK
AU  - Kashyap,Pradeep
TI  - Rural marketing
SN  - 9788131760352
AV  - 381.0954 KAP R book
U1  - 381.0954 KAP R 
PY  - 2012///
CY  - Delhi
PB  - Pearson Education
KW  - Small business marketing
KW  - India
KW  - Target marketing
KW  - Rural industries
N1  - Accompanied by: 1 CD-ROM containing video cases amd data tables; Includes statistical tables; Includes bibliographical references (p. 293-295) and indexes
ER  -