TY  - DATA
AU  - Srinivasan,Srini R.
AU  - Morschett,Dirk
AU  - Schramm-Klein,Hanna
ED  - Springer-Verlag.
TI  - Strategic retail Management
SN  - 9788177226706
AV  - 658.87 SRS S book
U1  - 658.87 SRS S 
PY  - 2010///
CY  - New Delhi
PB  - Biztantra
KW  - Economics
KW  - Marketing
N1  - Includes bibliographical references (p. 337-361) and index; De
N2  - Annotation; This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices
UR  - https://virtual.anu.edu.au/login/?url=https://link.springer.com/openurl?genre=book&isbn=978-3-8349-0287-0
ER  -