Palmer,  A. <br/><br/>
Introduction to Marketing:Theory and Practice, 2/ed 
By A. Palmer 
 - 2nd 
 - New Delhi  Oxford University.  2009 
 - 551 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-0-19--957721-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management