Bradley, N. <br/><br/>
Marketing Resource Tools & Techniques,2/ed 
By N. Bradley 
 - 2nd 
 - New Delhi  Oxford Univ. Press, Newdelhi  2010 
 - 527 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-0-19-959735-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management