Michaelson, G A <br/><br/>
Winning the Marketing War 
by G A Michaelson 
 - New Delhi  McMillan  1999 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>0-333-93373-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management