Evans, J R <br/><br/>
Marketing management 
by J R Evans 
 - New Delhi  Cengagelearning  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-315-0807-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management