Wilmshurst, J <br/><br/>
The Fundamentals & Practices of Marketing 
by J Wilmshurst 
 - 3rd 
 - New Delhi  Viva books Ltd.  2004 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-7649-079-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management