Ries, A L <br/><br/>
The 11 Immutable Laws of Internet Branding 
by A L Ries 
 - New Delhi  Viva books Ltd.  2003 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>1-86197-600-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management