Edwards, Helen <br/><br/>
Creating Passion Brands 
by Helen Edwards 
 - New Delhi  Kogan page, London.  2006 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>0-7494-4543-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management