Gelder, S V <br/><br/>
Global Brand Strategy 
by S V Gelder 
 - New Delhi  Kogan page, London.  2004 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>0-7494-4213-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management