Koden, R <br/><br/>
Guerrilla Marketing Research 
by R Koden 
 - New Delhi  Kogan page, London.  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>0-7494-4899-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management