McQual, D <br/><br/>
MCQuails Mass Communication Theory 
by D McQual 
 - 5th 
 - New Delhi  Sage Publication  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-7829-535-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management