Mullins, Walker <br/><br/>
Marketing Strategy 
by Walker Mullins 
 - 5th 
 - New Delhi  Tata McGraw Hill  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-0-07-061143-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management