Fariss, P W <br/><br/>
Marketing Metrics 50+ Metrics Every Executive Should Master 
by P W Fariss 
 - New Delhi  Pearson Edu, Asia.  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-317-1985-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management