Zikmund, W G <br/><br/>
Essentials of Marketing Research 
by W G Zikmund 
 - 3rd 
 - New Delhi  Cengagelearning  2009 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-315-0281-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management