Keegan,  W J <br/><br/>
Global Marketing Management 
by W J Keegan 
 - 7th 
 - New Delhi  Pearson Edu, Asia.  2009 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-7758-008-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing