Forsyth, P <br/><br/>
Marketing for Non Marketing Managers 
by P Forsyth 
 - New Delhi  University press  2000 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-7371-275-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management