Palmer, Roger <br/><br/>
Managing Marketing  Marketing Success Through Good Management Practice 
by Roger Palmer 
 - New Delhi  Elsevier  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-312-1367-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management