Srinivasan, R <br/><br/>
Services Marketing The Indian Context 
by R Srinivasan 
 - 2nd 
 - New Delhi  P H I , New Delhi.  2009 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>978-81-203-3694-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management