TY  - BOOK
AU  - Kotler, P
TI  - Marketing management
AV  - 658.8 KOP M 
U1  - 658.8 KOP M 
PY  - 2002///
CY  - New Delhi
PB  - P H I , New Delhi.
KW  - Management
KW  - C5463
N2  - ISBM
UR  - http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketing_Management_14th_Edition%28BookFi%29.pdf
ER  -