TY  - BOOK
AU  - Kotler, P
TI  - Principles of Marketing
AV  - 658.8 KOP P 
U1  - 658.8 KOP P 
PY  - 2008///
CY  - New Delhi
PB  - P H I , New Delhi.
KW  - management
KW  - C5174
N2  - ISBM
UR  - https://nit-edu.org/wp-content/uploads/2019/05/Principles-of-Marketing-Kotler-Armstrong.pdf
ER  -