Czinkota, M R <br/><br/>
International Marketing 
by M R Czinkota 
 - 8th 
 -  Cengagelearning  2008 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-315-0161-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management