Mc Daniel, C <br/><br/>
Introduction to Marketing 
C Mc Daniel 
 - 8th 
 -  Cengagelearning  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-315-0157-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA