Oguinn, Thomas C <br/><br/>
Advertising & Integrated Brand Promotion 
by T C Oguinn 
 - New Delhi  Cengagelearning  2007 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-315-0158-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing