Mohan, M. <br/><br/>
Advertising Management Concepts & Cases 
By  M. Mohan 
 -  TMH Newdehli 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>0-07-45178-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Account