Kumar, V. <br/><br/>
Essentials of Marketing Research 
By  V. Kumar 
 -  Jhon Wiley  2002 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>9812-53-182-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Account