Batra, R. <br/><br/>
Advertising Management 
By  R. Batra 
 -  Pearson education  2005 
<br/><br/> ISBM 
<br/><br/><label>ISBN: </label>81-7808-735-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Account